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Our in-house team executes brand strategy, visual identity, digital platforms, and physical production entirely under one roof.

From an AI-generated starting point to a refined digital presence, we worked with Monarch Planters to create a website that better reflected the quality, character and tone of the brand. Our role covered the visual identity, website design, content and structure, creating a more elegant, editable and considered experience from the ground up.

Monarch Planters came to us with an existing AI-generated website and branding that provided a starting point, but didn't fully capture the feel of the brand. They needed a more refined and flexible digital presence that could evolve with the business.

The brief was to:

• Create a more elegant and considered visual identity
• Refine the existing logo and develop a stronger brand look and feel
• Establish a cohesive colour palette and typography system
• Redesign the website to better reflect the brand and its work
• Restructure the content, navigation and page hierarchy to create a clearer user journey
• Create new photography and visual content to showcase their work
• Build a website that was both visually polished and easy to edit
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We started by stepping back from the existing AI-generated identity and looking at what Monarch Planters needed the brand to communicate. We refined the logo and developed a new visual direction, introducing a considered colour palette, typography and supporting design language that felt more natural to the brand.

We then carried this identity into the website, starting fresh with the structure and user experience. Content was reorganised, navigation simplified and pages reworked to create a more intuitive journey through the site.

To bring the new website to life, our in-house photographers also visited a number of Monarch Planters' sites to capture their work in situ. This gave us a library of original, high-quality imagery that could be used throughout the website, helping to showcase the scale, detail and finish of their projects in a much more authentic way.

Bringing the new branding, photography and website structure together allowed us to create a much more cohesive digital experience - one that feels considered and professional while remaining simple for the Monarch Planters team to manage and update.

The Result

A refined brand and website that feels distinctly Monarch Planters - considered, elegant and built around the quality of their work.

From the logo and visual identity through to the website structure, navigation, photography and final design, we created a cohesive digital experience that gives Monarch Planters a stronger presence online and a platform they can confidently build on.