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Our in-house team executes brand strategy, visual identity, digital platforms, and physical production entirely under one roof.

Working with Halkin, we were approached to help launch Mainframe, their new high-tech office and workspace just outside Euston Station. Using the Mainframe brand guidelines, we transformed the ground floor windows into a bold visual introduction to the new space, showcasing its features, benefits and personality.

Halkin needed a creative and production partner who could:

• Transform the building frontage with high-impact window graphics
• Bring the Mainframe brand identity to life through typography and imagery
• Manage the complete project from concept and design through to print and installation
  

Working closely with the Halkin team, we developed concepts using the existing Mainframe identity and applied them across the building’s extensive ground floor glazing.

Our team concepted, designed, printed and installed everything, combining beautiful typography, imagery and messaging to create a strong street-level presence. With design and large-format production handled in-house, we were able to move incredibly quickly, taking the project from initial brief to final installation in just seven working days.

The Result

A complete transformation of the Mainframe frontage in a prominent location immediately outside London Euston, creating impact and communicating the benefits of the new workspace before visitors even stepped inside.

The project is one of many we’ve delivered around London for the Halkin team and demonstrates what Lami does best: great design, fast production and professional installation, all under one roof.