Case Study: Crafting a Winning Identity for the Arabian Falcons

Background

Lami Services was commissioned to create a complete brand identity for the Arabian Falcons, a professional football team based in Dubai. The objective was to build a strong, modern brand from the ground up that could represent the team both locally and across the wider Middle East.

Challenge

The Arabian Falcons required a full brand created from scratch that reflected ambition, professionalism and performance. The identity needed to work across multiple applications from digital platforms to physical assets and be suitable for use across Dubai and Saudi Arabia. The challenge was to move efficiently from strategy to execution while maintaining a high level of creative and strategic depth.

Solution

The project began with a direct meeting between Lami Services and the client where the team was briefed on the Falcons’ vision, values and long-term ambitions. Following a focused research and discovery phase Lami Services developed several brand concepts each exploring different creative directions and visual identities.

These concepts were presented to the client with supporting visuals and early-stage applications to help bring each idea to life. One concept strongly resonated with the Arabian Falcons leadership and was selected for further development.

From there Lami Services refined the chosen direction into a fully realised brand. This included the final logo, colour palette, typography and visual language and comprehensive brand guidelines. All brand assets were then prepared and supplied to the client for immediate rollout.

Results

From start to finish the project was delivered within one month. The Arabian Falcons successfully launched their new brand and are now using it across Dubai and Saudi Arabia.

The identity has helped position the team as confident, professional and competitive contributing to increased visibility, stronger team pride and a more unified presence on and off the pitch.