Case Study — Cornerbop: Breezer UK Relaunch with Ogilvy

To mark Breezer’s return to the UK, Ogilvy conceived Cornerbop — an immersive, influencer-led launch event transforming a Manchester corner shop into a nostalgic, culture-driven brand experience. Working closely with the Ogilvy team, we were brought in to design, produce and deliver every physical touchpoint entirely in-house.

The Brief

The goal was to create an authentic corner shop takeover that felt playful, unexpected and highly shareable — while remaining true to Breezer’s brand revival. The activation needed to feel tactile, believable and detailed, with every element contributing to the story.

Our remit covered:

• Creative design development

• Print production

• Fabrication and finishing

• On-site delivery and installation

All delivered at speed and under one roof.

Our Approach

From the outset, collaboration was key. Working alongside Ogilvy, we translated the Cornerbop concept into physical assets that would transform the space from the outside in.

We designed and produced bespoke newspapers, echoing classic tabloid styling but infused with Breezer personality — creating both a prop and a takeaway piece for influencers. Alongside this, we delivered shop signage, window graphics and interior dressings, ensuring the space felt fully re-skinned rather than temporarily dressed.

Because everything was handled in-house — from design through to print and finishing — we were able to maintain creative control, move quickly on refinements and ensure consistency across every detail.

The Result

The finished Cornerbop activation felt authentic, immersive and effortlessly Instagrammable. Influencers and guests experienced a fully realised brand world, while Breezer benefited from a highly visual relaunch moment that generated buzz, content and cultural relevance.

This project is a strong example of how in-house design and production allows brands and agencies to move faster, reduce friction and deliver cohesive, high-impact experiences — without compromise.